25 CENT / KG BONUS CONFIRMED
The Irish Hereford Prime beef producer group has confirmed an official bonus of 25c/kg for all Hereford cattle pre-booked this Spring and early Summer period. The bonus will be available at all ABP and Kepak sites throughout Ireland for both qualifying steers and heifers.
- Spring / Summer 2025 off-season bonus will be available from 24th March 2025 to 23rd May 2025 (Week 13-21).
- Only Hereford animals booked in with the Irish Hereford Prime beef producer group by 7th March 2025 will be eligible for this off season bonus.
Demand for Irish Hereford Prime beef, from its customers at both a retail level in Supervalu stores and in restaurants throughout Ireland, is standing the test of time, with the Irish Hereford Prime beef producer group in existence for almost 28 years. A rise in beef sales from European buyers in recent years has led the Irish Hereford Prime beef producer group to continue to increase the number of cattle going through the scheme on a weekly basis, with a consistent 52-week supply from members now essential for these customers.
GUARANTEED HIGH BONUS
The confirmed bonus for the period up until 23rd of May is a further sign to all farmers that the demand for branded Irish Hereford Prime beef is very strong. While increasingly meeting sustainability targets at farm level, with cattle finishing at younger ages, maintaining carcass weight and conformation specifications will be essential in the future.
FINISHING YOUNGER
The Hereford Beef Sustainability programme in conjunction with Dovea Genetics is beginning to show real potential. To date there have been six Hereford bulls selected and tested through the ICBF Gene Ireland Dairy Beef Programme, and these bulls are available commercially to all suckler and dairy farmers via Dovea Genetics. The breeding policy of the programme makes easy calving, short gestation Hereford bulls available to meet the huge demand at farm level, while also ensuring high terminal carcass performance to deliver a Hereford beef animal that continues to achieve targeted improvements.
The producer group recognises that an increase in the rate of genetic gain is linked to profitability, sustainability, and climate efficiency. A reduction in the age at slaughter while maintaining animal daily liveweight gain will ensure lower overall methane emissions per kilogram of beef produced, thereby strengthening the sustainability pillar on which the Irish Hereford Prime brand is built.
To apply for the off season bonus CLICK HERE